Deejay Lum


Be Prolific

Get the Lum Memos & Start Banking like a Banker. Hard hitting, IMO.


Out of all of my experiments, this one is the most impactful because it bleeds into everything else I do in my life. Business or otherwise.

I read a book by Gary W. Keller and Jay Papasan called The One Thing.

The One Thing is about focusing on the ONE most important thing in a project.

However, the book is business focused and I shelved the concept into the back of my head for later use.

I kept reading, watching, and soaking in information from any source I could.

Which lead to another book I read by James Clear called Atomic Habits.

The title says it all.

At first it seems like these books are separate things, until I realized it was not!

Not saying these are the only sources that impacted me, it was the accumulation of everything I’ve absorbed.

I simplified to these two because it aptly sums up the experiment.

What is The One Thing that I can do that will simultaneously create Atomic Habits that ripple into every area of my life?

Being Prolific.

The prolific habit is the one thing that propelled everything else – business, health, wealth, and in my relationships.

Focusing on one thing and stacking habits by doing the thing, prolifically.

This concept is not new. I did not invent this.

In my research it was one or the other: I was learning things based on an “area” that it applies to. Rather than holistically integrating.

Until I realized the only habit or thing that I need to focus on is being prolific.

If I execute prolifically – whatever it is – automatically solves all of the other tasks, goals, and aspirations.

Holistically. Naturally.

Table of Contents The Experiment
The Result
Another Example

The Experiment

I needed to test my theory (against myself) and started with a week. I did not have the experimental mindset at the time. It turned into a month long run, then into a lifelong practice. Learn how to do experiments.

It was simple, whenever I thought to do something, I did it. That was it!

Whether it was to do the laundry or build a landing page. I did it.

My brain bubbled up the fact that I should exercise, I did it. Even if it’s only 20 minutes. I did it.

I remembered to email someone for something, I did it.

I thought to set an automatic investment schedule. I did it. It’s still running today.

I got reminded to check in on someone. I called or texted them. Chat with them whilst doing another thing I needed to do.

Two birds, one stone.

All I did was prolifically execute. That was it.

The Result

I know. I can already hear you saying this is stupidly simple. Such a dumb and idiotic experiment because OF COURSE you should do it!

Duh!

But for some reason when I removed all of the attachments – doing something for business or for productivity or for health – reduced the stress.

I simply did it to do it. No attachment. No thought process in terms of planning or perfection but just to do it.

Even after I did something and a new idea came to my head to tweak it. I did it.

The thought came into my head and it was done.

This changed my life.

By being a simpleton and just doing the thing literally shifted everything.

Prime example is this website!

Because of this experiment of being prolific, I have done hundreds of experiments since.

One after another, I prolifically executed because that was the only thing I paid attention to.

Then I had the idea to publish my experiments. Now your reading it.

I say this with all sincerity – I know, this is “dumb” and you already know this – focus on being prolific. That’s it.

Everything else will come naturally when you DO the thing. It so simple and so obvious in hindsight.

I bet you already know this and I am here to remind you.

Don’t let the pure simplicity fool you, the biggest problem we all have is overthinking, over-planning, and under-executing.

A wise man once said:
Simplicity is the ultimate sophistication.
Leonardo da Vinci
Be prolific. The one thing. One habit. Do it.

Try it now. Honestly, you’ll be the dumb one if you don’t.

Love ya,
Deejay.

Another Example

To drill the concept into your head, I want to show you how I write these posts.

Another Example - The One Thing
I write in real-time inside an html editor. Hit publish.

Being prolific.

Notice something that I need to fix? Fix it. Then hit publish.

Being prolific.

Start now.